Excelsior Correspondent
SRINAGAR, Nov 17 : In a significant step toward strengthening public communication on sustainability, science and welfare initiatives, the Islamic University of Science & Technology (IUST), Kashmir and the Central Bureau of Communication (CBC), today entered into a partnership aimed at amplifying awareness on Mission LiFE, scientific advancements and people-centric government schemes.
The collaboration was formalized during a meeting between Prof Shakeel Ahmad Ramshoo, Vice Chancellor, IUST and Ghulam Abbas, Director, CBC J&K-Ladakh.
Speaking on the occasion, Ghulam Abbas emphasized that Mission LiFE-Lifestyle for Environment-requires active public participation driven by clear and accessible communication.
He said the CBC is committed to working closely with academic institutions like IUST to promote environmentally conscious behaviours, sustainable technologies and a culture of responsibility among the youth.
“The CBC would assist in publicizing these patents under the “Lab to Household” banner, an initiative focused on taking academic research and technological solutions directly to the public, thereby maximizing their societal impact,” he added.
Vice Chancellor Prof Ramshoo welcomed the collaboration, stating that partnerships between communication institutions and universities are critical for translating scientific ideas into meaningful societal outcomes.
He reaffirmed IUST’s commitment to supporting CBC’s outreach efforts and contributing its academic and research expertise to promote sustainability, innovation and welfare awareness across Jammu & Kashmir.
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