Is Gen Z Losing Its Cultural Roots?

The Westernization Dilemma

Dr Vikas Sharma
drvikassharma20202020@gmail.com
Gen Z is growing up in a world where borders are fading-not physically, but culturally. The rise of social media, global entertainment, and digital interconnectedness has exposed this generation to Western ideals, lifestyles, and mindsets more than ever before. While cultural exchange is natural and often beneficial, the growing dominance of Western influences has sparked an ongoing debate: Is Gen Z losing its identity, or simply evolving?
One of the most visible shifts is in values and priorities. Traditional concepts of family, relationships, and career are being redefined under Western influence. The idea of individualism-prioritizing personal desires over family or societal expectations-is replacing the once-strong community-driven mindset. Festivals that were once celebrated with family are now often seen as social media photo opportunities. Relationships, once built on commitment and patience, are increasingly shaped by hookup culture, casual dating, and situationships. The balance between modernity and tradition is tilting, leaving many wondering if Gen Z is losing more than it is gaining.
Language, too, is undergoing a transformation. Hinglish, a fusion of Hindi and English, is now the default mode of communication for many young Indians. Native languages are being pushed to the margins, spoken only at home or in rural areas. With each passing generation, fluency in mother tongues diminishes, leading to a slow erosion of cultural heritage. A language is not just words-it carries history, values, and emotions. Losing it means losing a part of identity.
The impact extends to lifestyle choices. The increasing Western influence on fashion, food, and entertainment has led to a detachment from indigenous traditions. Gen Z may know more about Hollywood than their own regional cinema, prefer fast food over traditional meals, and adopt Western fashion trends over their cultural attire. While globalization brings diversity, it also raises concerns about the fading essence of local traditions.
Yet, it is unfair to place the blame entirely on Western culture. The allure of convenience, individual freedom, and modern aspirations is naturally appealing. Moreover, many aspects of Western influence-such as gender equality, mental health awareness, and technological advancements-have brought positive change. The real concern is not about rejecting Westernization but about maintaining a balance.
Gen Z stands at a crossroads. The challenge is not to resist change but to integrate global influences without discarding cultural roots. Westernization should not mean erasure of identity-it should mean evolution with respect for tradition. The key lies in selective adoption: embracing the best of both worlds without losing the essence of what makes one’s culture unique. Otherwise, a day may come when future generations look back, searching for their heritage in history books rather than in their own lives.