Excelsior Correspondent
JAMMU, June 3: Hyundai Motor India Limited (HMIL) today launched a brand-new campaign titled ‘Listen to your Dil or the Deals. You will bring home a Hyundai!’ featuring its newly onboarded brand ambassador and acclaimed actor, Pankaj Tripathi.
The campaign film presents a witty and lighthearted exchange between Pankaj Tripathi and his neighbors, where he humorously shows off features in his Hyundai EXTER, all while asking if his neighbor’s car has those features or if he at least managed to grab the best deals on their new car.
Speaking on the launch of the new campaign, Virat Khullar, Vertical Head, Marketing, HMIL, said, “Listen to your Dil or the Deals. You will bring home a Hyundai!” is more than just a campaign, it’s a celebration of HMIL’s long-standing promise to deliver feature-rich and trustworthy vehicles with exceptional value and ownership experience. With Pankaj Tripathi’s natural charm and credibility, we’ve created a campaign that not only entertains but also reinforces the confidence customers place in the Hyundai brand.”
The 360-degree campaign will run across TV, print, digital and radio platforms, ensuring extensive reach and engagement with audiences across India.
Through this integrated communication, HMIL continues to build on its legacy of trust, care and technological excellence. To resonate deeply with regional audiences, the TVC is presented in seven regional languages: Gujarati, Marathi, Bengali, Kannada, Malayalam, Tamil and Telugu, ensuring a powerful and lasting impact across diverse geographies.
Under the new campaign, you will bring home a Hyundai!’ Campaign strikes a perfect balance between fun and reassurance, capturing the essence of what makes a Hyundai vehicle stand out in a competitive market.The campaign reminds everyone that behind every Hyundai car is a promise of care, trust and reliability.
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