Hike to launch multiple apps this year

NEW DELHI: Mobile messaging platform Hike on Thursday said it is looking at launching multiple apps in 2019 to meet a range of requirements of consumers.

“In 2019, we continue to double down on both social and content but we’re going to do it with an evolved approach. We’re going to do it across multiple apps. That means, in 2019, we’re going to go from building a super app that encompasses everything, to multiple apps solving one thing really well,” Hike Founder and Chief Executive Officer Kavin Bharti Mittal said in a statement.

The app was launched in December 2012 and acquired a user base of over 100 million in January 2016.

In August 2016, Hike raised its fourth round of funding of USD 175 million led by Tencent and Foxconn at a valuation of USD 1.4 billion. (AGENCIES)


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