Excelsior Correspondent

Srinagar, Oct 15: HDFC Bank today launched ‘Best Offer Chutki Mein, Bank Aapki Muthi Mein’ – a festive campaign that gives its credit and debit card customers the chance to get up to Rupees 7,500 every 15 minutes. This is over and above merchant discounts of up to 30 percent available on his or her card through Smartbuy.
“In this campaign, the top spender among debit card customers as well as credit card customers, will both receive Rupees 5000 as cashback every 15 minutes,” said the officials of the HDFC here.
Furthermore, they said, if the top spender has completed the purchase through Payzapp, HDFC Bank’s one-click payment solution, they will get an additional Rupees 2500 as cashback, bringing the total reward to Rupees 7500. “The customers can also avail of merchants’ discounts up to 30% available to customers’ through Smartbuy, the virtual marketplace within Payzapp. The Customers can participate in this campaign in three simple steps: Download Payzapp, register and link credit or debit card and access Smartbuy for purchases and payment,” they said.
The bank has also launched campaigns on its personal loans and auto loans, offering special preferential rates during the festive season.
Speaking at the launch, Circle Head, HDFC Bank, Zubair Iqbal, said, “At HDFC Bank, we are leveraging digital solutions to offer customers superior experience, convenience and value. They have access to a one-stop, one-click payment solution that will change the way they make all types of purchases. The ‘Best Offer Chutki Mein’ campaign takes this digital experience a step further, offering customers even more benefits and value, along with a chance to get cash back every 15 minutes.”
“PayZapp is HDFC Bank’s payment solution that is revolutionizing the way payments and purchases are done using mobile devices. It enables customers to pay with one click for all spends, from mobile phone top-ups, to instant money transfers, to bill payments, to groceries, to movie tickets, to even big-ticket purchases such as foreign holidays.Within Payapp is SmartBuy, a virtual mega marketplace that has every type of product available, from those that fulfill daily requirements to those that meet aspirational needs, just the way a physical mall has,” the Bank officials informed.