From Traditional Rakhis to Luxury Hampers: How Raksha Bandhan Gifting Has Evolved in India

MyFlowerTree Highlights 2025’s Top Online Rakhi Gift Trends and Changing Consumer Preferences

New Delhi, July 2025 – As Raksha Bandhan approaches, the spirit of sibling love is once again taking center stage. What was once a simple tradition of tying a Rakhi and sharing sweets has now transformed into a vibrant celebration of thoughtful, personalized, and premium gifting. According to MyFlowerTree.com, one of India’s leading online gifting platforms, Rakhi gifting in 2025 reflects a major shift toward curated hampers, luxury gift boxes, and personalized Rakhi gifts, all designed for convenience and emotional impact.

“Today’s Raksha Bandhan isn’t just about tradition—it’s about experience,” says Sumit Chhabra, Founder & CEO of MyFlowerTree. “Customers are moving beyond conventional Rakhis and embracing everything from customized hampers to eco-friendly gifting options, especially through Rakhi Online services.”

The Evolution of Rakhi Gifting in India

Then: Traditional and Simple

  • Basic Rakhis made with cotton, beads, or silk
  • Homemade sweets or local mithai boxes
  • Mostly in-person gifting
  • Limited options in tier 2 and tier 3 cities

 Now: Premium, Personalized & Pan-India Delivery

  • Designer Rakhis: Bracelet-style, gold-plated, cartoon-themed, or even seed Rakhis
  • Luxury Rakhi hampers: Bundles that include chocolates, dry fruits, grooming kits, scented candles, and more
  • Personalized Rakhi gifts: Photo mugs, cushions, customized jewelry, name-engraved accessories
  • Express Rakhi gift delivery: Same-day, midnight, and pan-India delivery with tracking & support

Top Online Rakhi Gifting Trends in 2025 (Data from MyFlowerTree)

  1. Surge in Premium Rakhi Hampers
     High-value gift hampers with curated goodies are the most popular choice for siblings living in different cities.
  2. Personalized Rakhi Gifts Drive Engagement
     Items like name-engraved Rakhis, custom chocolates, and photo frames have seen a 40% year-over-year increase in sales.
  3. Green Gifting on the Rise
     Seed Rakhis, sustainable packaging, and plant-based gifts are becoming preferred choices among eco-conscious buyers.
  4. Return Gifting is a Growing Trend
     Brothers are increasingly sending Rakhi gifts for sisters, such as spa kits, handbags, and personalized gift boxes.
  5. Tech-Savvy Shopping Experience
     Features like real-time order tracking, WhatsApp gift reminders, and personalized messages have made online Rakhi shopping seamless and popular.

MyFlowerTree’s Raksha Bandhan 2025 Collection

With over 700+ Rakhi and gift combinations, MyFlowerTree offers an unmatched variety of:

  • Rakhis for brothers, kids, and bhaiya-bhabhi sets
  • Personalized Rakhi gifts for sisters and brothers
  • Luxury Rakhi hampers with sweets, plants, perfumes, and more
  • Same-day Rakhi gift delivery across 550+ Indian cities

“We’ve created options that cater to all tastes—from traditional to modern, affordable to luxurious. Our goal is to ensure that distance doesn’t stop siblings from celebrating Rakhi together,” adds Aggarwal.

 MyFlowerTree’s “Rakhi 2025” Highlights

  • Exclusive Divine Rakhis Collection
    Handpicked threads featuring spiritual designs that blend tradition with artistry.
  • Thoughtfully Crafted Gift Bundles
    Choose from combos like Rakhi + Kaju Katli, chocolate delights, dry fruit care packs, indoor plants, personalized mugs, and cakes.
  • Personalized Gifting Experience
    Add sibling names, photos, or custom messages to your Rakhi hampers, making them deeply personal.
  • Pan-India & Global Reach
    Seamless delivery to 550+ Indian cities and NRI orders delivered with care across the UK, USA, Canada, Australia, UAE and more.
  • Eco-Conscious Options
    Seed Rakhis and plant-based gifting packs in line with rising green gifting trends.

Why More Indians Prefer Online Rakhi Gift Delivery in 2025

  • Time-saving and Convenient
    Busy schedules make it hard to shop in person—online delivery eliminates the hassle.
    With just a few clicks, you can send a Rakhi gift from anywhere, anytime.
  • Wide Variety of Customizable Options
     Online platforms offer endless choices, from personalized rakhis to themed hampers.
    You can tailor gifts to suit your sibling’s tastes, making the gesture more meaningful.
  • Contactless and Secure Delivery
     Modern logistics ensure safe, hygienic delivery—especially important for health-conscious families.
    Real-time tracking and reliable packaging add peace of mind to every order.
  • Perfect for Long-Distance Siblings
     Distance no longer means disconnect—online delivery bridges emotional gaps.
    Whether across cities or countries, gifts arrive on time, keeping traditions alive.

From the Founder: Sumit Chhabra

“Raksha Bandhan is evolving—it’s now an emotional story worth celebrating. Last year’s consumer insights help us craft collections that bridge tradition with heartfelt personalization,” said Sumit Chhabra, Founder & CEO.

About MyFlowerTree

MyFlowerTree.com is a trusted name in online gifting in India, offering a wide range of flowers, cakes, personalized gifts, and festival-specific hampers. With over 15 years in the industry, it is known for its same-day delivery, pan-India reach, and innovative gifting collections designed for every celebration.