Excelsior Correspondent
JAMMU, Feb 11: Franklin Templeton India’s nationwide investor awareness initiative, “#ChangeTheSoch”, has crossed the halfway mark of its 30-day journey aimed at strengthening financial literacy and confidence among women across the country.
Flagged off on January 20 the drive is travelling from Kanyakumari to Kashmir with a mission to bring women from diverse communities into mainstream financial conversations.
Led by Avinash Satwalekar, president, Franklin Templeton India, the campaign seeks to encourage women to understand money, ask questions, and take informed decisions about savings and investments. Personally steering the cross-country journey, Satwalekar is engaging directly with women to promote financial awareness and long-term investment planning.
Over the past 22 days, the initiative has covered more than 2,000 kilometres across 12 cities, including Kanyakumari, Madurai, Trichy, Erode, Salem, Bengaluru, Tumkur, Ballari, Raichur, Gulbarga, Nanded and Nagpur. During this phase, nearly 2,500 women – ranging from farmers and fisherwomen to students and members of self-help groups – have participated in 12 awareness sessions conducted under the campaign.
The broader objective of the drive is to span 4,000-plus kilometres across 21 cities in 30 days, reaching women from varied backgrounds such as educators, entrepreneurs and even members of the armed forces. The campaign underscores the need to shift mindsets around money management and promote financial inclusion by empowering women with knowledge and confidence.
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