Fittr ropes in Shahid Kapoor as brand ambassador

NEW DELHI, Nov 19 : Fitness firm Fittr has roped in actor Shahid Kapoor as brand ambassador, as it works towards building a full-stack solution to help individuals take charge of their health before medical intervention is required.
Together, Fittr and Shahid Kapoor aim to drive a nationwide movement encouraging Indians to shift from reactive treatment to everyday action, the company said in a revised statement, issued on Wednesday.
The association will be highlighted through integrated campaigns showcasing Fittr’s ecosystem and its mission to make healthcare accurate, accessible, and a part of daily living, it added.
On Kapoor joining as brand ambassador, Fittr founder and CEO Jitendra Chouksey said, “As our ecosystem grows, his lifestyle and influence make him the perfect partner to inspire India toward better health”. (PTI)