Excelsior Correspondent
REASI, Feb 13: A special drive was conducted by a team of Handicraft Department Reasi and Quality Control wing as per directions of Director H&H Jammu Suraj Parkash Rukwal to curb the menace of passing on fake handicrafts in place of the genuine art and craft and to check the implementation of the Jammu & Kashmir Tourist Trade Act 1978, Jammu and Kashmir Handicrafts Quality Control Act.
During the course of inspection by the team headed by Assistant Director Handicrafts, Ujwal Sambyal, the dealers found violating the norms of the said acts were penalized and an amount of Rs 25500 was realized as fine from the erring dealers. The dealers were strictly warned to desist from the sale of fake machine made lookalikes of Jammu & Kashmir art products and advised to affix tags depicting price and composition on each item displayed for sale.
The dealers were also apprised about the benefits of the GI tagging on the notified Crafts and impact of such tagging in building the brand image of Arts products. They were strictly warned to refrain from any kind of malpractice such as touting and impersonation, which carries huge penalties under the said acts. The certification and authenticity will also help in eradicating the menace of machine made and misbranding of J&K art products. The Handicraft dealers and other stake holders are accordingly advised to play their role in promoting the GI tagging on the notified Crafts.
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