Fairdeal Group launches all-new Tata Sierra

Saleem Bakshi, Managing Director Fairdeal Group launching new Tata Sierra in Jammu.
Saleem Bakshi, Managing Director Fairdeal Group launching new Tata Sierra in Jammu.

Excelsior Correspondent
JAMMU, Dec 19: Celebrating 25 years of trusted partnership with Tata Motors, Fairdeal Group today launched the all-new Tata Sierra at their both Showrooms, Kunjwani and Akhnoor Road and marking the iconic SUV’s grand comeback in a modern, powerful and premium avatar.
The unveiling reflects Fairdeal’s legacy of customer trust and Tata Motors’ commitment to engineering excellence, safety and innovation.
The event was graced by Fairdeal’s Managing Director Saleem Bakshi, Farhan Bakshi, Executive Director Bhagwan Dass Gandotra, Rohit Gandotra, Mohit Gandotra, Ritvik Gandotra, along with ASM Mohd Danish Afzal from Tata Motors.
The New Sierra arrives with Tata’s latest-generation all new 4 cylinder power trains designed for performance, refinement and versatility.
Transmission options include a 6-speed Manual, 6-speed Advanced Automatic and a sporty, quick- shifting 7 speed DCT, offering customers a wide range of choices tailored to their driving style.
Engineered for Indian roads, the Sierra ensures exceptional ride comfort, stability and safety across city, highway and mountainous terrains.
Speaking on the occasion, Chander Singh Katoch, General Manager at Fairdeal Motors said, “Bringing back the legendary Sierra is an emotional moment for every Indian who admired this icon. Launching the new Sierra during our 25-year celebration with Tata Motors makes this occasion truly special for the entire Fairdeal family.”
“We invite the people of Jammu to visit their nearest Fairdeal Motors showroom and experience the rebirth of an icon, now more powerful, more premium and more future-ready than ever,” he added.