Excelsior Correspondent
JAMMU, Oct 13: In a pioneering move, Mattel, which has brought smiles to millions of families across India for countless years, opened its exclusive toy store appropriately called ‘Playworld’ at Shop B-41 (1st floor), South Block, Bahu Plaza, here today.
Speaking on the occasion, Karun Gera, Commercial Director, Mattel Toys India said, “Our brands are very popular among young fans everywhere. I am extremely excited about the launch of this store, as I see ‘Playworld’ establishing a strong connection with kids and parents throughout the city.”
The Mattel range consists of best-selling brands like Barbie, the most popular fashion doll ever, Hot Wheels, UNO, Scrabble, Fisher-Price and includes a wide array of entertainment-inspired toy lines as well.
With concrete plans of expanding into J&K, there’s clearly no stopping of “Playworld” now…so get ready to play!
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