Excelsior Correspondent
JAMMU, Apr 17: Deepika Padukone’s self-care brand, 82°E, has announced a strategic partnership with Reliance Retail’s innovative beauty platform, TIRA, marking a significant expansion from its successful direct-to-consumer model.
This collaboration aims to democratize access to premium skincare products by leveraging Deepika Padukone’s holistic wellness vision and Reliance Retail’s extensive offline and online network.
After a year of promoting simplified skincare and establishing a strong loyal community, 82°E is now poised for accelerated growth with this transformative partnership.
The brand’s popular skincare, body care, and men’s range, including best-selling products like Ashwagandha Bounce, Lotus Splash and Turmeric Shield, will now be available on the TIRA platform, both online and in handpicked TIRA stores across select markets in India.
Isha M Ambani, Executive Director of Reliance Retail Ventures Limited, expressed excitement about the partnership, highlighting TIRA’s vision to bring accessible yet aspirational beauty to every Indian.
She emphasized the aim to elevate the self-care experience for consumers everywhere by providing access to a range of premium skincare products offline for the first time.
Deepika Padukone, co-Founder of 82°E, echoed this sentiment, emphasizing the shared values of simplifying skincare and making self-care enjoyable.
She expressed enthusiasm about bringing 82°E’s bestsellers and award-winning formulations to consumers across the country through TIRA’s online and offline platforms.
The collaboration between 82°E and TIRA represents a strategic move to expand the reach of premium skincare products to a more diverse audience.
By combining 82°E’s commitment to self-care with TIRA’s technological capabilities and retail presence, the partnership aims to revolutionize the way consumers experience and engage with skincare products.
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