Excelsior Correspondent
MUMBAI, Nov 17: Reliance Retail Limited (RRL) today entered into an exclusive distribution partnership with cosnova Beauty, the Germany-based global cosmetics company, to bring ‘essence’, Europe’s No. 1 cosmetics brand to the Indian market.
The collaboration will introduce essence’s vibrant range of high-quality, affordable and cruelty-free makeup products to consumers across India.
The launch will be enabled by RRL’s integrated omnichannel ecosystem, making the essence range of products accessible nationwide across online platforms, beauty stores and partner retail formats.
As the official distributor, RRL will expand the brand’s reach across premier beauty destinations throughout India.
Founded in Germany in 2002, ‘essence’ is celebrated globally for its “Make Beauty Fun” philosophy, believing that make-up should be available for everyone.
The brand empowers consumers to explore and express their individual beauty and makes beauty hearts beat faster in around 90 countries.
Having over 80% of its products manufactured in Europe, ‘essence’ blends innovation with highest quality standards, all while ensuring affordable prices everyone loves.
‘essence’ updates around half of the product range twice a year and introduces regularly trend editions inspired by the latest beauty and lifestyle trends.
Its commitment to 100% cruelty-free practices and dedication to sustainability, including 100% vegan ingredients, eco-friendly packaging and microplastic particles free formulas, makes it a responsible choice for conscious consumers.
With its arrival in India, ‘essence’ aims to inspire a new wave of creative self-expression by beauty experimentation, encouraging consumers to mix, match and play with products that make makeup a joyful part of everyday life for everyone.
This launch reflects RRL’s commitment to offering the best global beauty experiences to Indian consumers, bringing together fun, inclusivity and sustainability under one brand.
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