Excelsior Correspondent
REASI, Nov 9: Commissioner Secretary, Industries & Commerce, Vikramjit Singh inaugurated the three days Pashmina Fest-2025 at temple town Katra here today.
The Fest is being organised by Jammu & Kashmir Trade Promotion Organisation (JKTPO) and sponsored by Office of the Development Commissioner (Handicrafts), Union Ministry of Textiles, under the National Handicraft Development Programme (NHDP).
JKTPO is holding this event after the successful launch of two major events, Gandhi Shilp Bazar at Kashmir Haat, Srinagar, and GI Fair Buyer-Seller Meet at Budgam.
After inaugurating the Fest, the Commissioner Secretary interacted with both buyers and artisans, appreciating their efforts and expressing strong support for the initiative. He emphasized that the festival holds immense significance in strengthening the livelihoods of local artisans, enhancing their visibility, and expanding their market linkages at the national level. He also commended JKTPO’s sustained efforts in promoting Jammu & Kashmir’s rich craft heritage through such dedicated platforms.
Deputy Commissioner Reasi, Nidhi Malik was also present on the occasion. She appreciated the efforts of JKTPO for the successful launch of this commendable initiative that celebrates the rich cultural legacy and pride of the region, the exquisite Pashmina.
Managing Director, JKTPO, Sudarshan Kumar gave brief outline about the three days Pashmina Fest-2025.
Pertinently, the three days Fest, organized by JKTPO, is part of the ongoing efforts to support and revitalize Jammu and Kashmir’s rich handicraft heritage. It aims to showcase the finest Geographical Indication (GI)-certified Pashmina products from the region and highlight the exceptional skills of artisans and craft enterprises, celebrating the timeless legacy of Pashmina craftsmanship.
The festival aims to promote authentic GI-tagged Pashmina and foster B2B linkages between over 40+ reputed national buyers from across India – including New Delhi, Uttar Pradesh, Punjab, Haryana, Chandigarh, Uttarakhand, Andhra Pradesh, Rajasthan and West Bengal – and 50 Pashmina artisan groups from Jammu and Kashmir. It also seeks to position Katra as an emerging hub for craft and cultural tourism.
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