Excelsior Correspondent
JAMMU, Aug 18: Bharat Petroleum Corporation Limited (BPCL) launched the MAK Freedom Fest campaign. The MAK Freedom Fest will be running at selected BPCL Fuel Stations from 15th August to 31st August, 2021.
The objective of the campaign is to create customer awareness about oil change for two wheelers at BPCL Fuel Stations as well as to increase customer footfalls, while additionally promoting petrol and SPEED petrol. With this campaign, BPCL aims to offer its customers a bundled Lubricants plus fuel plus service offering with the focus on highlighting the premium performance of MAK Lubricants.
The MAK Freedom Fest campaign will be held across 7627 fuel stations in India with exciting offers for customers. At 5,692 Fuel Stations, BPCL’s customers can avail exciting offers of free petrol worth Rs.50 with every oil change service done free, as well as a scratch coupon upto Rs. 1,000 inside the MAK pack. At 1935 fuel stations the company has a 4T activation campaign as part of the MAK Freedom Fest that offers free petrol worth Rs.50 with every MAK 4T pack along with a scratch coupon inside the MAK pack (value upto Rs.1000).
Speaking on the launch of the MAK Freedom Fest campaign, PS Ravi, Executive Director (Retail), said “For us, the customer is always at the centre of all our offerings and services. The MAK Freedom Fest gives us another wonderful opportunity to delight our 2 wheeler customers with an offering that is tailor-made for them. We look forward to our customers visiting our Fuel Stations to get their oil change done, and then experiencing the premium performance of MAK Lubricants.”
In J&K, the MAK Freedom Fest campaign was launched at M/s Muktanand Auto Aids, Talab Tillo Jammu by Eshu Kumar Territory Manager BPCL J&K in presence of local dealer of BPCL and esteemed customers along with staff of BPCL Jammu Retail Territory.
Speaking on this occasion, Sameer Qayoom Manager Sales BPCL Jammu apprised the gathering about the modus operandi of the campaign that will run at selected outlets of BPCL in J&K from 15th to 31st August 2021”.
A demo of Quick Oil Change by QOC Machine was done by the staff of said outlet after launch of this campaign.
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