Sat calls for mass adoption of Indian products
Excelsior Correspondent
JAMMU, Dec 24: The Bharatiya Janata Party, Jammu & Kashmir, organized Swadeshi Mela at Bahu Plaza, here today, aimed at promoting indigenously manufactured products, empowering local artisans, traders and entrepreneurs, and strengthening the spirit of Atmanirbharta and Swadeshi among the masses.
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The event was graced by J&K BJP president and Rajya Sabha MP, Sat Sharma, J&K BJP general secretary (Org) Ashok Koul, Union Minister, Dr. Jitendra Singh, MP Jugal Kishore Sharma, along with J&K BJP vice-presidents, Priya Sethi, Rajiv Charak, Rakesh Mahajan, Rekha Mahajan, Rashpaul Verma, general secretaries, Sanjita Dogra, Baldev Singh Billawaria, Gopal Mahajan, secretaries, Reema Padha, Arun Sharma, district president, Naresh Singh Jasrotia, senior leaders, Rajesh Gupta, Nand Kishore, Rinku Choudhary, and MLAs, Dr. Devinder Kumar Manyal, Surjit Singh Salthia, Ch. Vikram Randhawa, Yudhvir Sethi, Arvind Gupta, Prof. Gharu Ram, Dr. Rajiv, besides a large number of party functionaries and citizens.
Priya Sethi, vice-president, J&K BJP, was the programme in charge, and the event was organized by the Jammu South district. The Swadeshi Mela also featured captivating cultural performances by local folk artists and singers, reflecting Jammu’s rich cultural heritage.
Addressing the gathering, Sat Sharma emphasized that Swadeshi is not merely an economic concept but a national duty and a people’s movement. He said that under the visionary leadership of Prime Minister, Narendra Modi, India has embarked upon a historic journey towards Atmanirbhar Bharat, where indigenous manufacturing, innovation, and entrepreneurship are driving national growth.
“Every Swadeshi product used by an Indian household strengthens the nation’s economy, empowers local workers, and enhances India’s self-reliance,” Sat Sharma said.
Ashok Koul underlined cultural pride and self-belief, and said that Atmanirbharta begins with the spirit of ‘Swa’—self-pride, self-confidence and self-belief. He stressed the importance of respecting and promoting indigenous products, languages and culture as a foundation of national strength.
MP Jugal Kishore Sharma emphasized that under Prime Minister, Narendra Modi’s leadership, focused initiatives such as Vocal for Local, Make in India and Startup India have created unprecedented opportunities for local producers.
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