Excelsior Correspondent
JAMMU, Mar 2: The new Harley-Davidson X440 T has been officially launched in Jammu at the Hero Premia showroom, located opposite Top Sherkhania on Akhnoor Road. The motorcycle, starting at Rs 2,79,500 (ex-showroom), is expected to attract biking enthusiasts across the region with its upgraded features and premium styling.
The launch ceremony was graced by MLA Jammu West Arvind Gupta as the chief guest. Among other distinguished attendees were Vivek Shekhar, SP City, and Vikas Hans, SHO Nowabad. Managing Partner and CEO Ashish Gupta and BR Jandiyal were also present on the occasion.
Addressing the gathering, Arvind Gupta said, “The introduction of the Harley-Davidson X440 T in Jammu reflects the growing aspirations and purchasing power of our youth. Such premium launches not only boost the local automobile market but also strengthen Jammu’s position as a developing commercial hub.” He further expressed confidence that the motorcycle would receive an encouraging response from biking enthusiasts in the region.
The X440 T features enhanced design elements, improved seating comfort, and upgraded suspension, making it suitable for both city rides and long highway touring. The event witnessed enthusiastic participation from local riders and automobile lovers who explored the bike’s specifications and styling.
The Hero Premia showroom also showcased a range of Harley-Davidson accessories and official merchandise. Customers were informed about available service facilities and test ride options, ensuring a comprehensive ownership experience.
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