Excelsior Correspondent
JAMMU, Jan 22: AM Kia today launched the all-new ‘Badass Seltos, prices starting at Rs 10.99 lakh (ex-showroom)* at its dealership on Akhnoor Road, in Jammu.
The grand launch marked a significant milestone in the region’s automotive landscape, introducing an SUV that set new benchmarks in design, technology, safety and performance.
The prestigious event was graced by chief guest Jasmeet Singh, Regional Transport Officer (RTO), Jammu and guest of honour Parvinder Singh, chief patron, All J&K Transport Welfare Association and Jagjit Singh, ASM, Kia India, who appreciated Kia’s emphasis on innovation, safety and responsible mobility.
Their presence added distinction to the occasion and highlighted the importance of progressive automotive solutions in the region.
The successful launch was held under the visionary leadership of Chairman Jatinder Gupta, Directors Ankur Mahajan, Aryan Mahajan and Sahira Mahajan, reaffirming AM Kia’s position as a trusted and customer-focused automotive destination in Jammu & Kashmir.
The all-new Kia Seltos represented a clear evolution in scale, sophistication and capability.
With a segment-leading length of 4,460 mm, enhanced width of 1,830 mm and a longer wheelbase of 2,690 mm, the SUV delivered a commanding road presence, superior ride stability and exceptional cabin roominess strengthening its benchmark status in the mid-SUV segment.
The All-New Kia Seltos was introduced in 10 mono-tone colour options, including the newly added Morning Haze and Magma Red shades.
The SUV featured a robust 24-standard safety package, including six airbags, Anti-lock Braking System (ABS), Hill-Start Assist Control (HAC) and more.
AM Kia extended heartfelt gratitude to all dignitaries, customers, partners, creators and members of the media for making the launch of the All-New ‘Badass Seltos’ a resounding success, reaffirming its commitment to delivering world-class vehicles and an elevated ownership experience across the region.
Follow our WhatsApp channel
