Excelsior Correspondent
JAMMU, Aug 30: Airtel Digital TV today launched an innovative self care facility for its 7.4 million plus customers in India.
Available for free for all Airtel mobile customers, this is the world’s first USSD based service innovation that will allow Airtel mobile customers to manage their Airtel Digital TV with options of recharge, movie booking and top up additions, to name a few.
Customer can access the facility by simply dialing a toll free number *121# from their mobile phones.
Commenting on the launch, Shashi Arora, CEO-DTH/ Media, Bharti Airtel said that the technology marked in India is ripe for creating mobile applications that make self care fun and enhance the quality of customer engagement for organizations.
He added that the availability of this unique USSD facility is just another example of their constant endeavour to offer the best to Airtel Digital TV customers.
USSD (Unstructured Supplementary Service Data) is a micro based system, which enables interfacing with content based services. Instead of a browser, which requires an Internet, GPRS connection, the USSD menu acts as browser to pull content to the phone.
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