Excelsior Correspondent
JAMMU, Apr 21: Aircel, one of India’s leading telecom players, today, announced Pepsi IPL streaming on Aircel nexGTv powered by DigiVive.
Through this association, Aircel customers will be able to watch Pepsi IPL matches on their mobile anywhere, anytime at an affordable price.
The customers will be able to activate this service through USSD strings which will include Live TV and Data benefits. Aircel nexGTv is available as an application for Android and iOS devices and also as a WAP for feature phones.
Speaking on the occasion, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “We are delighted to partner with DigiVive for nexGTv, an innovative Live TV product that will redefine user experience. With this association with DigiVive, we are able to give our customers an experience to watch the Pepsi IPL on their mobile phones which will cost them as low as Rs 29 for a day and provides 200MB of data benefits along with one day of free Aircel nexGTv subscription.”
The price points will be Rs 5 per day, Rs 25 per week and Rs 99 for 30 days and the customers can activate the services by dialing *121*820#, *121*830# and *121*840#, respectively. The customers can also activate the service without Data benefits by sending an SMS MYTV to 5800000. The service can be availed by 2G and 3G customers.
The technology brought to us by our partner, DigiVive, will enable our customers to get seamless viewing experience to enjoy the Pepsi IPL extravaganza among other TV channel, he added.
G D Singh, Director, DigiVive said, “We have been associated with Aircel for the last one year and are glad to take this relationship forward. Aircel nexGTv will enable the cricket enthusiasts to watch their favorite team play – anytime, anywhere. We work towards giving our audience the best of experience, at the best cost and with this partnership we are able to do just that.”