Excelsior Correspondent
SRINAGAR, Mar 25: Jammu & Kashmir Trade Promotion Organization (JKTPO) successfully organized Agro & Food Fest 2026 – 02-days International Buyer Seller Meet (BSM) and ODOP–DEH Fest 2026 at the Sher-i-Kashmir International Convention Centre (SKICC), Srinagar, which culminated today.
Under the leadership and vision of Chief Minister J&K, the events were organized in collaboration with key national and international stakeholders.
The two-day flagship event marked a significant step toward strengthening market linkages and positioning Jammu & Kashmir as a global sourcing hub for premium and niche products.
The event brought together producers, artisans, entrepreneurs, exporters, national and international buyers, export promotion agencies, and government institutions under one platform.
It was designed to facilitate meaningful business engagement through structured B2B and B2C interactions, exhibitions, and direct market access opportunities.
Managing Director, JKTPO, Sudershan Kumar, stated that the combined organization of Agro & Food Fest and ODOP–DEH Fest reflected a holistic approach toward trade promotion and market development. He underscored that the event aimed to bridge the gap between producers and buyers, reduce dependency on intermediaries, and create sustainable business linkages. He added that JKTPO is actively working to promote Jammu & Kashmir’s products in national and international markets through focused branding, export facilitation, and strategic partnerships.
With support from TPCI, the event fostered B2B linkages between 45 buyers from diverse international markets, including Japan, Malaysia, Nepal, Qatar, Singapore, Sri Lanka, Sweden, Switzerland, United Arab Emirates, United Kingdom, among others and over 100 sellers from J&K. This strong global presence is poised to unlock new export opportunities and elevate the global footprint of Jammu & Kashmir’s products.
The initiative reinforced the commitment of the Government of Jammu & Kashmir to transform the Union Territory into a vibrant, export-oriented economy while preserving and promoting its unique cultural and economic heritage.
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