Excelsior Correspondent
JAMMU, Mar 6: Nidra Mattress launched its social campaign to create awareness among people regarding the benefits of its newly launched Green Mattress technology.
The Green Mattress is made using recycled fibre in combination with other comfort layers of coir spring and foam. This unique composition makes the mattress comfortable, durable, affordable and most importantly sustainable.
Sahil Anand, Managing Director, Nidra Group said that Nidra is the very first brand in the mattress industry to take such an initiative and creating awareness among consumers for choosing an eco friendly product is today’s biggest responsibility of any brand.
“Also, today consumers are much conscious and understand the need to promote eco friendly products and we at Nidra are happy to serve our customers with this unique, futuristic and environment friendly product,” he added.
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