BENGALURU: Claiming it to be a global first, cab aggregator Ola today launched Ola Play, a connected car platform for ride sharing that it said will transform the in-car experience for users on the go like never before.
“Ola Play is a world first, built in India by an Indian team, which showcases that we can do better than the best in the world and be global leaders in technology and innovation,” Co-founder and CEO of Ola, Bhavish Aggarwal, told reporters here.
Ola Play will be made available on Ola Prime in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017, he added.
Ola Play is powered by proprietary in-car and cloud technologies from Ola, by bringing advance car controls, choice of personalised content and a fully connected interactive experience for the user, he said.
The platform hardware is a first of its kind solution built by Ola in partnership with Qualcomm.
With this, Ola raises the bar globally on a connected in-car experience, he claimed.
Beyond offering a highly personal, experience for users during their rides, Ola Play also allows various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high quality interactive experience for users, Aggarwal said. (AGENCIES)
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