Excelsior Correspondent
JAMMU, Nov 20: A recent study by Cyber Media Research (CMR) revealed that Lava has emerged as the challenger mobile handset brand across India.
Among the Indian states, it has also become the No. 1 handset brand in Tamil Nadu, Gujarat, Rajasthan and J&K. The achievement comes on the heels of an overwhelming growth of 29% in Q3’16 mobile handset shipments by Lava, marking a phenomenal increase in shipped handsets which stood at over 7.1 million in Q3’16 as against 5.4 million in Q2’16 this year.
A part of CyberMedia, South Asia’s largest specialty media and media services group, Cyber Media Research (CMR) has been a front runner in market research, consulting and advisory services since 1986. From challenging perceptions and subverting marketing assumptions to disrupting an entire industry, a Challenger brand is defined as brand which is set to outshine the established market leader in the industry.
Commenting on this, Navin Chawla, Chief Operating Officer, Lava International Ltd. said, “We are very proud of this milestone. It is a work of a much planned strategy, commitment and perseverance which has got us this far. Despite immense competition, we have done highest volume amongst all Indian mobile handset brands and have emerged as the Challenger brand across India. It is also very humbling to know that we are the No. 1 Indian mobile handset brand in Tamil Nadu, Gujarat, Rajasthan and J&K. We firmly believe that our diversified range of products, our focus on quality, manufacturing, a robust distribution and services channel have helped to achieve this – which are in line with our brand values of trust and reliability. This feat only reaffirms our faith in the direction that we have taken. We sincerely thank our customers and other stakeholders for the trust they have reposed in us.”
This year, the company roped in Mahendra Singh Dhoni as its brand ambassador to launch its ‘Never lets you down’ brand campaign which is an indicator of its core values of ‘Trust and Reliability’.
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