Excelsior Correspondent
JAMMU, May 4: The 5th Edition of the Jammu Film Festival (JFF) was formally announced today at a press conference in Press Club, here, marking a significant milestone in the region’s cultural and cinematic journey.
Rohit Bhat Festival Director said said the Film Festival is actually the brain child of another Festival Director, Rakesh Roshan Bhat.
He said a special highlight of this edition will be the Rs one lakh Award for Best Local Production, reinforcing the festival’s commitment to nurturing regional talent while maintaining its international outlook. Rohit Bhat further revealed “With the 5th edition, we are taking a significant step towards encouraging regional storytelling by instituting Rs one lakh Award for Best Local Production. Our aim is to empower filmmakers from Jammu & Kashmir and provide them a strong platform to showcase their work.”
Festival Advisor, Dr. Amit Wanchoo said “Jammu Film Festival has matured into a credible platform that nurtures meaningful cinema. Its consistent growth reflects the dedication of the organizers and the increasing interest in quality storytelling.”
The festival is presented by Vomedh in association with The Avanti Foundation. Speaking on behalf of the co-presenter, Sanjeev Kak said “We are delighted to be associated with International Film Festivals like JFF and TIFFS in Jammu & Kashmir through Vomedh.
He said the 5th Edition of Jammu Film Festival will be held on 28th and 29th September 2026 in Jammu.
Advisor to Vomedh, Bhavna Pandita emphasized, “Vomedh remains committed to the promotion of art and culture. Through initiatives like JFF, we aim to create meaningful cultural engagement and opportunities for artists and filmmakers.”
Senior actor and emcee Kusum Tikoo, who has been part of the journey since its inception said, “It is truly satisfying to see how these platforms have grown over the years.
The festival will feature screenings, interactions, and curated cinematic experiences, with participation expected from filmmakers across India and internationally. Submissions for the festival will open from May 6 and can be made online through Film Freeway.
The press conference was attended by prominent members of the cultural and media fraternity which also included Bindhya Raina, Bharti Kaul (vice president, Vomedh), King C Bharti (Editor-in-Chief, Vitasta Herald), Kamaksha Dogra, Suman Bhat, Gulfam Barjee and Sanjeev Kak (The Avanti Foundation).
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