Excelsior Correspondent
JAMMU, May 3: FICCI FLO launched a year-long national collaboration with Arzaani under its visual arts initiative, beginning May 2026 and continuing till May 2027.
The initiative was spearheaded by Puja Garg, National president of FICCI FLO, along with Raseel Gujral of RGAL, Dr Ritu Singh, National Lead and Day Chair, and co-led by Sonia Singla.
The collaboration commenced with a grand event titled “Sacred Movements: An Artistic and Spiritual Dialogue” at the Arzaani Atelier Prive, Bikaner House, New Delhi. The event was conceptualized and presented by Raseel Gujral under the banner of Raseel Gujral Art Legacy and witnessed participation of more than 140 FLO members from across the country.
The evening celebrated India’s rich artistic heritage through an exceptional display of Tanjore paintings, antique Pichwais, Raja Ravi Varma oleographs and finely crafted sculptures. A major attraction of the programme was an evocative Bharatanatyam performance by acclaimed dancer Shreyasi Gopinath.
Another key highlight was the launch of the exclusive “FLO x Arzaani Prive Membership Card”, aimed at encouraging women entrepreneurship and creative collaboration. The card offers members privileged benefits including a 10 per cent benefit at Arzaani, early previews of curated collections and access to exclusive festive offerings.
The event also featured an engaging interactive session and question-answer round, followed by a specially curated high tea showcasing culinary traditions from North and South India.
Prominent dignitaries present on the occasion included Puja Garg, National president, FICCI FLO; Raseel Gujral, accompanied by Naveen Ansal; past president Namita Gautam; governing body members, initiative leads and FLO members from different regions. The initiative was efficiently co-led by Sonia Singla.
Speaking on the occasion, Puja Garg, Raseel Gujral and Dr Ritu Singh highlighted the need to preserve India’s artistic heritage while empowering women artisans and creators. They reaffirmed FLO’s commitment to promoting cultural legacy and generating opportunities for women across sectors.
The exhibition will remain open to the public from 11 am to 8 pm till May 30, 2026, at Arzaani, Bikaner House, New Delhi.
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