NEW DELHI, Apr 14: India’s homeopathy sector is experiencing a strong surge in demand, both within the country and across international markets, fuelled by growing consumer confidence in quality-assured “Made in India” medicines, experts have said.
The momentum follows the government’s push under Prime Minister Narendra Modi to strengthen global credibility through the AYUSH Premium Mark initiative, a move that is steadily reshaping India’s position in the global homeopathy landscape.
Dr Subhash Kaushik, Director General, CCRH, Ayush Ministry, said that over the past year, the integration of stricter quality frameworks and certifications has transformed perceptions around Indian homeopathy.
“Once largely seen as a domestic strength, the sector is now gaining recognition as a credible global player,” he said.
Dr Kaushik underlined that the AYUSH Premium Mark, introduced to certify products that meet international quality benchmarks, has become a key differentiator.
It ensures adherence to stringent manufacturing standards aligned with global protocols, including WHO-recommended practices.
“Once largely seen as a domestic strength, the sector is now gaining recognition as a credible global player,” he said.
Dr Kaushik underlined that the AYUSH Premium Mark, introduced to certify products that meet international quality benchmarks, has become a key differentiator.
It ensures adherence to stringent manufacturing standards aligned with global protocols, including WHO-recommended practices.
Internationally, the adoption of globally aligned certifications is enabling Indian companies to access more regulated markets, where quality assurance is a critical requirement. As a result, India is increasingly being viewed as a reliable sourcing hub for homeopathic medicines, Sharma said.
Sharma added, “The significance of the AYUSH Premium Mark in this journey lies in its role as a global quality benchmark. It assures that products meet the highest standards required for international acceptance, especially in export markets. Meanwhile, NABL accreditation ensures that testing and validation processes maintain scientific consistency and precision. Together, these certifications create a robust framework that supports long-term trust and scalability.” For years, German homeopathy brands have been widely regarded as the global standard.
However, the landscape is gradually evolving, he said. “With a strong practitioner base, extensive clinical experience, and now the backing of internationally recognised quality systems, India is building the capacity to compete more effectively with established players. The combination of scale, affordability, and improved quality assurance is strengthening India’s position in the global market,” Sharma stated. (Agencies)
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