Excelsior Correspondent
JAMMU, Jan 20: In a major initiative aimed at strengthening the Basmati rice value chain and enhancing farmers’ income, the Jammu and Kashmir Horticulture Produce Marketing Corporation (JKHPMC), today signed a Memorandum of Agreement (MoA) with Sarveshwar Foods Ltd, for the development of Basmati Rice Clusters in the districts of Jammu, Samba and Kathua.
The agreement was formally signed by Mohammad Farooq Dar, Managing Director, JKHPMC and Dr Gayatri Tandon, Project Head, Sarveshwar Foods Ltd.
The event was graced by the chief guest, Mohammad Farooq Dar.
The project is expected to benefit approximately 7,500 farmers and will cover nearly 12,000 hectares of agricultural land across the three districts.
The initiative aims to improve productivity, quality and market access for Basmati rice growers while ensuring better price realization and income enhancement.
As part of the project, farmers will be equipped and trained in modern agricultural technologies, scientific farming practices and improved crop management techniques to enhance efficiency, yield and profitability. Click here to watch video
Speaking on the occasion, Rohit Gupta, Chairman, Sarveshwar Group highlighted the company’s commitment to farmer-centric development and sustainable agri-business practices.
The programme concluded with a Vote of Thanks presented by Mahadeep Singh Jamwal , Director Corporate affairs, Sarveshwar Group, who expressed gratitude to all dignitaries, officials and stakeholders for their support and participation.
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