Excelsior Correspondent
JAMMU, Jan 12: Showcasing the rich cultural traditions and festive spirit of the region, the Directorate of Tourism in collaboration with the Raghunath Bazaar Business Association, organised vibrant Lohri Festival celebrations here today.
Lohri, marking the culmination of the winter season, symbolises agrarian traditions, folk customs and collective celebration and holds a special place in the cultural ethos of the Jammu region.
The event was attended by Yudhvir Sethi, MLA Jammu East, along with other distinguished guests.
Senior officers of the Tourism Department present on the occasion included Director Tourism, Jammu, Vikas Gupta, Joint Director Tourism, Jammu, Aijaz Qaiser, deputy Director Tourism (Publicity), Savita Chouhan, deputy Director Tourism (Administration), Pankaj Sasan, deputy Director Tourism (Planning), Mamta Sharma, assistant Director Tourism (Hqr), Vishal Sadhotra, and assistant Director Tourism, Katra, Rajesh Raina.
Sanjay Gupta, President, Raghunath Bazaar Business Association, while delivering the welcome address, highlighted the cultural significance of Lohri and extended warm greetings to all dignitaries, guests and participants.
The programme featured lively cultural performances, including traditional Chajja Dance, energetic dhol beating, and soulful musical presentations, which drew enthusiastic public response and added festive charm to the bustling market area.
The event was attended by the office bearers of the Raghunath Bazaar Traders’ Association, including Sanjay Gupta, president, Amit Goel, president, CCIJ along with his team, representatives of the Kanak Mandi Association, Association of Lower Raghunath Bazaar and members of the Raghunath Bazaar Businessmen Association.
Earlier, on January 10, the Directorate of Tourism organised Lohri Festival celebrations at Mubarak Mandi, where tourism stakeholders from across the Jammu Division actively participated and lauded the department’s efforts in promoting tourism and cultural heritage in the region.
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