BENGALURU, Oct 31: In a creative blend of indulgence and awareness, Apollo Cancer Centres (ACCs) launched ‘Check-Olate’, a dark chocolate-based campaign that urges women to take a sweet pause for their health this Breast Cancer Awareness Month.
The initiative transforms a simple chocolate bar into a self-care reminder, with each Check-Olate bar carrying a QR code that opens a step-by-step animated guide on breast self-examination.
Speaking about the campaign, Dinesh Madhavan, President – Group Oncology & International, Apollo Hospitals Enterprise Ltd, said women’s health is central to national prosperity.
“When women are healthy, nations prosper. Through Check-Olate, we remind women that self-care is not a privilege but power,” he said.
Actress Pooja Gandhi praised the initiative’s creativity, saying, “Something as simple as dark chocolate can turn awareness into action by encouraging regular breast self-examination.”
Dr Jayanti Thumsi, Lead and Robotic Surgeon, Breast Oncology, Apollo Cancer Centres, Bengaluru, highlighted the life-saving importance of early detection.
“Check-Olate turns indulgence into a health reminder. A few minutes a month for self-examination can make all the difference,” she said.
According to GLOBOCAN, breast cancer accounts for 13.5 per cent of all new cancer cases and 10.6 per cent of cancer deaths among Indian women, with only 1.6 per cent undergoing screening. ACCs aims to close this gap by normalising self-care through creative, relatable health communication.
Beyond symbolism, Check-Olate uses dark chocolate for its antioxidant and mood-enhancing properties, turning wellness into a tangible, comforting act. The campaign thus merges science, empathy, and innovation – redefining how healthcare messages reach and empower women. (UNI)
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