Excelsior Correspondent
MUMBAI, Oct 4: This Diwali, Reliance Jewels, ushers in the festive season with launch of its new festive collection. Marking a significant moment, the brand welcomed Bollywood icon Raveena Tandon and her daughter Rasha Thadani as its first ever brand ambassadors.
Speaking on the launch, Gayatri Yadav, Group CMO, Reliance Industries, said: “We Indians have always shared a deep emotional bond with gold. Our New Diwali Collection celebrates evolution by blending timeless traditions with contemporary tastes. With Raveena Tandon and her daughter as the faces of this campaign, we connect with two generations of consumers.”
A handout stated that the New Festive Collection features Laxmi-inspired motifs, Rangoli, lanterns, diyas, marigolds, lotus florals and peacocks, beautifully crafted in gold and diamonds. The collection includes elegant earrings, chokers, long necklaces, bangles and rings—designed for Diwali, Dhanteras, weddings and festive occasions.
Sharing her excitement, Raveena Tandon said: “Festivals are about joy and togetherness and this collection captures that beautifully—blending tradition with a modern outlook.”
Adding her perspective, Rasha said: “This collection lets me express my personality while beautifully embracing the festive spirit.”
This Diwali, Reliance Jewels offers a 100 per cent Old Gold Exchange Value. Customers can also enjoy festive offers of up to 45 per cent off on gold jewellery making charges and up to 35 per cent off on diamond value and making charges, valid till November 2, 2025.
The New Festive Collection is now available across 140+ Reliance Jewels showrooms nationwide.
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