Excelsior Correspondent
JAMMU, July 4: The J&K unit of Bharatiya Janata Party (BJP) has sought premier hospitality to the visiting Amarnath pilgrims and promotion of Jammu’s tourist spots.
Addressing a press conference at the party headquarters in Trikuta Nagar, Jammu, BJP Spokesperson Rajni Sethi and Media Incharge Dr Pardeep Mahotra said that Jammu and Kashmir is renowned not only for its natural beauty but also for its rich cultural heritage, ancient temples, and the spirit of brotherhood among its people, which need to be displayed.
Seeking best possible arrangements for the pilgrims and describing the yatris as ambassadors of goodwill, Rajni Sethi said their satisfaction can significantly enhance J&K’s image as a premier spiritual and tourist destination.
She called on all political parties to support the yatra beyond politics and promote communal harmony. She emphasized that Jammu and Kashmir stands as a symbol of unity, peace, and shared spirituality.
Recalling the tragic terror attack of April 22, 2025, in which innocent tourists were targeted by Pakistan-sponsored terrorists, she noted that such acts have failed to weaken the people’s resolve. Despite the attack, over 4 lakh pilgrims have already registered this year, reaffirming that faith is stronger than fear, she added and appreciated the strong security arrangements, efficient facilities, and the overwhelming support from local Kashmiris.
Dr Pardeep Mahotra stressed that every stakeholder must play a proactive role in making the yatra a spiritually fulfilling and logistically sound experience. He praised Lieutenant Governor Manoj Sinha for initiatives like the Tawi Aarti and acknowledged the efforts of Chief Minister Omar Abdullah in the Kashmir valley. However, he urged for more robust, year-round measures to promote tourism across all regions, particularly Jammu, which he said had been ignored for decades.
Dr Mahotra urged CM Omar Abdullah to take personal initiative in leading the Tourism Department and other allied services to ensure flawless arrangements for the yatris. He stressed the urgent need to focus on power, water, health, transportation, cultural programming, and digital information systems.
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