
Excelsior Correspondent
JAMMU, Feb 28: Mia, one of India’s most fashionable jewellery brands, has launched its first store in the city of Jammu, marking a significant milestone in its expansion into Jammu and Kashmir.
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The newly opened store is located in Sector 3, Channi Himmat, Jammu. The inauguration was led by Sanjay Bhattacharjee, National Retail Head – Mia, along with franchise partners.
To celebrate its launch in Jammu, Mia is offering an exclusive inaugural discount of up to 20% for a limited period, providing customers with a perfect opportunity to explore the brand’s distinct designs. The spacious 1000 square feet store features a carefully curated selection of Mia’s signature jewellery, known for its modern, minimal and versatile aesthetics.
Customers can browse an extensive range of jewellery, including rings, earrings, bracelets, pendants, neckwear and Mangalsutras, crafted in gold, diamonds, silver and vibrant gemstones. Each piece is meticulously designed to complement contemporary fashion while maintaining a sense of individuality.
Mia’s latest collections are now available at the Jammu store, including the Cupid 3.0 collection, which presents contemporary yet chic pieces perfect for engagements, weddings and gifting. The Mia Disco collection revives the bold glamour of the 70s, while the Lovestruck collection showcases elegant heart-shaped solitaires crafted in 14 kt gold. Additionally, customers can explore the Evil Eye collection and Solitaires, offering a diverse range of meaningful and stylish jewellery.
Speaking on the occasion, Sanjay Bhattacharjee stated, “We are delighted to bring Mia to Jammu with the launch of our first-ever store in the State. This store is a testament to our commitment to making fine jewellery more accessible, personal, and a true reflection of individual style. Mia’s collections are designed to be effortlessly stylish and versatile, catering to the modern woman’s evolving preferences. We invite everyone in Jammu to visit our store and discover jewellery that is bold, minimal, and refreshingly unique.”
Mia, a brand with the heritage and legacy of Tanishq, is known for its bold, modern and chic jewellery.