*Calls for taking tourism beyond traditional spots
Excelsior Sports Correspondent
JAMMU, Sept 16: Minister of State for Tourism, Education, Horticulture, Floriculture and Parks Priya Sethi today called for taking tourism beyond traditional spots to benefit maximum number of stakeholders to avail the benefit of this lucrative industry.
“The objective can be achieved by holding extensive promotional activities to showcase varied potential and unexplored places of natural attraction and historical pilgrimages” she said while flagging in the Bikers expedition -2017 here at Jammu Golf Course. The Member Legislative Assembly, Devender Singh Rana, senior functionaries of tourism department and a large number of locals were also present on the occasion.
The group of 84 bikers comprising men and women expeditors and led by Rahul Gupta, the winner of Wranglers True Wanderer, returned here after traversing numerous unexplored places of tourist attraction of mountainous districts of Kathua, Doda, Kishtwar, Ramban and Udhampur.
The bikers included those from Jammu, Punjab, Chhattisgarh, Chennai, Mumbai, Pune, Uttarakhand and other parts of the country.
The weeklong Bike Expedition was organized by Tourism department to spread message of Peace and to explore Unseen Tourist Destinations of Jammu region.
On their way, the Bikers explored various tourist destinations enroute while travelling through Surinsar, Mansar, Basholi, Sarthal, Bhaderwah, Kishtwar, Gulabgarh and Patnitop.
Addressing the gathering, MLA Devender Rana lauded the efforts of the Tourism department for organizing such mega event. He said such events showcases tourism potential of the region to its fullest and helps in enhancing the region’s tourism portfolio.
Speaking on the occasion, Director Tourism, Jammu Smita Sethi said the expedition would definitely help in identifying varied unseen areas of Surinsar, Mansar, Basholi, Sarthal, Bhaderwah, Kishtwar and Gulabgarh which have huge tourism potential. She said the core objective of the bikers rally was to promote the concept of adventure tourism in Jammu region.
Later, mementos and certificates were also presented to the participants by the Minister.
The flag-in ceremony was also attended by, Deputy Director Tourism, Showkat Mehmood, Assistant Director Tourism, Subah Mehta, Assistant Director , Rupali Mahajan, Secretary Golf Course Manav Gupta besides other functionaries of Tourism Department.
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