SSIPL Group launches multi-brand sports store ‘Sports Station’

Excelsior Sports Correspondent
JAMMU, July 21: SSIPL, a well-known name in the footwear manufacturing and retailing industry, today launched “Sports Station”, a multi-brand sports store at Raghunath Bazar, Jammu.
The store is spread over an area of 1200 sq ft approximately. This is the second store of the MBO in Jammu, the first store being located in Wave Mall, Jammu. Sports Station endeavours to bring a plethora of international Sports Brands, offering an assortment of options in sports shoes, accessories and equipment, under one roof.
Its portfolio includes renowned sportswear brands like Nike, Asics, Adidas, Reebok, Puma, Sketchers, Converse, Crocs, Solomon and Lotto, along with its in-house brand Mmojah. Sports Station also showcases specialty brands like Speedo and Wildcraft at its stores.
Speaking on the occasion, Pooja K Sood (Business Head, Sports Station) said, “Sports Station is positioned as a Sports Specialty Brand Hub which aims towards providing an elevated service and retail experience to our customers. The signature Lime Punch colour renders a unique sporty and athletic feel at the stores in line with its positioning”.
“We are currently operating over 60 stores across India, with presence in most of the major cities including Delhi-NCR, Chandigarh, Jalandhar, Amritsar, Meerut, Lucknow, Jammu, Jaipur, Gwalior, Kota, Indore, Pune, Mumbai and Chennai”, she informed.
She concluded by saying that, “This is just the beginning. We intend to steadily increase our retail footprint across India and become synonymous to sports and fitness in the Indian mind-set. Sports Station believes in bringing the best in sports to the Indian customer and aims at raising the fitness consciousness along with the standard of sports & athletics in the nation. We intend to Game on!”
The Sports Station stores house sports shoes, apparel, accessories and sports equipment, thus providing its customers a complete shopping experience. Sports Station is a destination where customers can come and shop for the best in quality products from various international brands.