JK Tourism, BDA organize bike rally

Participants during bike rally in Bhaderwah. -Excelsior/Tilak Raj
Participants during bike rally in Bhaderwah. -Excelsior/Tilak Raj

Excelsior Sports Correspondent
BHADERWAH, Apr 11: With a theme ‘Learn to Live with COVID-19’, a group of 24 local bikers, set off on a maiden 160 km long rally to Bhalessa region via famous tourist spot Jaie Valley today with a mission to explore new adventure destinations of tourist interest while adhering all the SOPs.
A joint venture of Tourism Department, Bhaderwah Development Authority (BDA), and ‘Camp and Hike’, the first of its kind in amidst second wave of COVID-19 was flagged off by CEO Bhaderwah Development Authority (BDA) Rajinder Prasad Khajuria along with SP Bhaderwah Raj Singh Gouria and President Bhaderwah Municipal Committee Dr Shahid Mughal from Tourist Reception Centre Sarna.
The bike rally was primarily aimed at to encourage visitors as well as locals to participate in outdoor adventure activities while adopting precautionary measures and to make them understand to learn to live with COVID-19 while carrying on with routine activities.
The bike rally after passing through main market reached famous tourist destination Jaie meadow at 12.30 noon where after a brief halt, the enthusiastic bikers embarked on 40 km Jaie-Gandoh stretch for off road biking. The bikers after having night halt at Gandoh and exploring new destinations will reach back Bhaderwah tomorrow evening.
“These bikers, all of them locals will help in promoting the untapped and unexplored adventure tourism potential of Chenab region especially that of virgin Bhaderwah-Bhalessa circuit,” said CEO BDA, Rajinder Prasad Khajuria.
“In view of second wave of COVID-19, we have formed a strategy to carry on with our efforts to attract tourists especially adventure enthusiasts and encourage locals as well as visitors to learn to live with Corona”, CEO added.
“We are having a wonderful experience and every biker will love to explore this kind of locale and be a part of reviving adventure tourism amidst second wave of Covid-19. This place is heaven for riders and I think every adventure lover should come to this part as well”, said Yaser Najar of Camp and Hike.
“This will go a long way to build a positive image of Bhaderwah and will surely attract tourists, especially adventure enthusiasts, as this part of the UT is a safe haven”, he added.