IIFL Finance ropes in Rohit Sharma as brand ambassador

NEW DELHI, May 28:
IIFL Finance, India’s Non-Banking Finance Companies, has signed batsman Rohit Sharma as its first-ever brand ambassador.
Besides being the vice-captain of the Indian cricket team in limited overs format, Rohit also holds the record for the highest individual score in one-day internationals (ODI), the only player to hit three double centuries in ODIs, and four-times winning captain of Indian Premier League (IPL).
Speaking on the association, R Venkataraman, managing director and co-promoter, IIFL group said, “We are glad to announce India’s leading batsman, Rohit Sharma, as IIFL’s brand ambassador.
This ties in perfectly with Rohit who is known for his straight and effective approach to batting, successful captaincy, and a clean image. We believe in ‘Seedhi Baat’ or doing business the straight way.”
Commenting on the association, Rohit Sharma said, “I am happy to be associated with IIFL Finance. #SeedhiBaat is how I live my life and play my cricket. (UNI)