NEW DELHI, June 29: BalleBaazi, an Indian online Fantasy gaming platform, on Monday launched its new campaign – ‘Dum Hai Toh Yahan Khel’ with brand ambassador and former Indian cricketer Yuvraj Singh.
The platform released a brand-new digital film that features the Baazigar of Indian cricket, making his way back into the practice nets. Focused on reviving India’s passion for sports through fantasy gaming, the video sees the cricket icon motivating avid fans to join him and play alongside him on BalleBaazi.com.
The film, opens with Yuvraj Singh making his way back to his true home, the cricket field. It evokes the competitive spirit amongst sports fans as their favorite cricketer is depicted working hard and sweating it out on the practice field.
The campaign film ignites every sports lover’s passion for success as Yuvi dials back to the time when he used to entertain the audience with his flawless skills with the bat in his hand. It talks about how he never gives up, still plays, and even goes beyond his forte, to win.
It ends with him posing a challenge to his fans – ‘Dum Hai Toh Yahan Khel’ and to come join him on the platform to test their skills against him and many others battling it out on BalleBaazi.com.
Taking inspiration from Yuvraj Singh’s fighting spirit and zeal to survive in every situation, the campaign challenges everyone to showcase their skill, passion, knowledge, and compete on the platform while striving for victory as they enjoy their favourite sports.
”I am delighted to be back on the field but with a twist this time. I am thankful to BalleBaazi to bring back the sheer emotion of playing through their platform and it was great shooting the film as well,” Yuvraj Singh said.
”It took me back to the days of my practice sessions and I am sure it will motivate the fans to join in on this movement of ‘Dum Hai Toh Yahan Khel’.”
The campaign comes at a time when most sports leagues worldwide resume action, albeit with stadiums filled with poster cut-outs of fans with audiences cheering on players from the safety of their homes.
To recreate the feel of a live sports experience, the campaign urges fans to support their teams through the app with vigour, and demonstrate that India is raring to bounce back from adversity making the most of the new normal.
Even though the world has been brought to a standstill with major sporting events being cancelled during a worldwide lockdown, BalleBaazi who has been inspired by Yuvraj’s grit to overcome obstacles in his life emulated his fighting spirit through their collaboration with a NGO – GiveIndia and helped the underprivileged with meals and safety masks to fight their battles against the pandemic.
The campaign is still underway and has fed around 12,000 people across the country. (UNI)
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