Webinar on digital marketing organized at Dogra Degree College

Excelsior Correspondent
SAMBA, June 25: Dogra Degree College, Bari Brahmana in collaboration with IBS Gurgaon organized a series of webinars from June 23 to 25 for the students of Business Administration, Commerce and Arts. The webinar was organized with the intention to guide the student’s persuing their graduation for the challenges in terms of career designing and job opportunities.
On the day one a webinar on “Digital Marketing” was organized for the BBA students. Around 100 participants marked their presence. The prominent speaker for the day was Dr Vibha Arora, Associate Dean at ICFAI Business School. The speaker discussed in detail the growing scope of digital marketing in today’s virtual world. She threw light on the use of SEO & SEM in digital marketing and shared success stories of young entrepreneurs who use this technology to their advantage. The session ended with the vote of thanks by Aradhana Sharma, Lecturer in Business Management.
On the day two, a lecture on “Careers after Graduation” was conducted for the Commerce students. Near about 120 students participated in this webinar. In the elaborative session pertaining to career guidance and interview preparations, the various topics were touched upon by the eminent speaker Prof Umesh Kalra. He deliberated upon the ways and strategies students should practice to achieve success in the various competitive examinations such as RRB, SSC, CGL, CHSL, CDS, OTM, MTS, PCS, PO, and Civil Services. He also dwelled upon the online educational sources and their effective use along with higher educational opportunities and professional courses. The concluding remarks were presented by Shivani Kashyap, Lecturer in Commerce.
On day three (June 25), a webinar on “Integrated Personality Development and Communication Skills” was organized for the Arts graduates. The guest speaker was Dr. Sangeeta Shahane, currently Associate Dean at ICFAI Business School, Gurgaon. She interacted with the students and staff and elaborated on the various soft skills and how an individual can develop his/her soft skills. The webinar was attended by around 80 students from BA department. It concluded with the vote of thanks by Aditi Khajuria, Lecturer in English.
Secretary, Dogra Educational Trust, Samerdev Singh Charak and Principal, Bela Thakur and all faculty members of Dogra Degree College marked their presence in the webinars.