Excelsior Correspondent
JAMMU, Nov 8: Vivel, ITC’s leading personal care brand, introduced “Love & Nourish’, an exquisitely crafted bathing range with brand ambassador Kareena Kapoor Khan.
The range was unveiled by Subhash Balar, Divisional Manager, Personal Wash, ITC Limited and actress Kareen Kapoor Khan at New Delhi.
Enriched with Almond Oil, Shea Butter, Avocado Oil and Olive Butter, Vivel “Love & Nourish” is an indulgence crafted to pamper skin with an abundance of exotic butter and nourishing oil. The ingredients since time immemorial have had a rich legacy of skin care and nourishment.
Unveiling the unique range, Kareena Kapoor Khan, Brand Ambassador, Vivel, said, “Love & Nourish is Vivel’s most luxurious bathing bar range. The name itself reflects innovation and the brand promise of deep nourishment. It truly embodies the spirit of soft, luxurious indulgence with the abundance of exotic butters. I am proud to be a part of Vivel’s commendable growth story and invite everyone to discover love and indulgence at its best.”
Sandeep Kaul, chief executive, Personal Care Products Business, ITC Limited, said, “Vivel ‘love & Nourish’ celebrates the indulgent and lovable Vivel woman. Be it the exotic nourishing ingredients with a rich legacy of skin care or the innovation in creating the first ever flip-top mechanism in soap packaging, or the soft hues of the bathing bar, Vivel ‘Love & Nourish’ is an idyllic extravagance that is poised to serenade a woman with elan.”
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