V Brand becomes first company to launch fortified mustard oil in Jammu

Excelsior Correspondent
JAMMU, Feb 12: Fulfilling its commitment to provide healthy and best quality of Mustard oil to the people of Jammu and Kashmir, V Brand has launched ‘Fortified Mustard’ Oil in Jammu.
“We are committed to improve the health and nutritional status of its citizens, especially the women and children. We have therefore been proactively addressing the problem of micro-nutrient deficiencies. After launching this mustard oil in the state we have become the first company in J&K to do it,” said Vinod Grover, Director, V Brand Group of Industries.
While giving more details about the new Mustard oil, Vinod Grover said that fortification means deliberately increasing the content of essential micronutrients in food to improve its quality.
The FSSAI is promoting food fortification in a big way and had last year issued standards for fortification of salt with iodine and iron, of vegetable oil and milk with Vitamin A and D, wheat flour and rice with iron, folic acid, zinc, vitamin B12, vitamin A and some other micronutrients.
The fortification of edible oils with vitamin A and D, offers the most feasible and cost-effective intervention, as India has a fairly high consumption of edible oils, ranging from 12-18 kg per annum per person.
“Food fortification has a great potential to enrich the nutritional quality of various foods. It is encouraging to see such a traction and commitment within the food industry to initiate fortification of foods. This would indeed help to improve the nutritional status of millions of people, both the poor and the rich”, said Vinod Grover.
Since from its establishment, V brand Mustard oil, due to its purity and other standards, remain at the no. 1 position and is still the best option for the people. Pertinent to mention here that the V brand, Mustard oil is approved by Ministry of Rural Development, Directorate of Marketing and Inspection, Government of India (AGMARK) and is an ISO 22000:2005 certified unit registered license under Food and Safety Standard Act 206 (Central Authority) Government of India FSSAI.
“At V brand we are dedicated to deliver a premium quality at a reasonable price. We manufacture the highest quality products by utilising the most advanced production technology in strict quality control guidelines,” Vinod Grover further added.

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