NEW DELHI: Chinese handset maker Xiaomi Monday said it has signed up Bollywood actor Ranveer Singh to endorse its range of smartphones in India.
The financial details of the partnership and the tenure were not disclosed.
“Since majority of India’s consumers are still heavily offline based, it’s necessary for a brand to be able to establish a meaningful bond with these consumers, in order to gain relevant visibility and create a stronger impact,” Xiaomi India Chief Marketing Officer Anuj Sharma said.
Therefore, having Ranveer Singh as Xiaomi’s brand ambassador for smartphones makes for an incredible partnership, he added.
“Although this may seem a rather traditional marketing association, Xiaomi as a brand is known for its unconventional marketing approach, and has created a similar offbeat and quirky campaign with Ranveer, which evidently stands out with Indian consumers,” he said.
(AGENCIES)
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