Won�t produce regional cinema: Karan Johar

PANAJI, Nov 25:Bollywood filmmaker Karan Johar said that regional cinema is not his cup of tea because he doesn�t understand the dynamics involved in vernacular movies.Johar, who is the owner of Dharma Productions, said his production company is not a public listed studio.�I am not a public listed studio. For me I don�t want to do anything which I don�t understand. I understand the ethos of Hindi cinema. I know what I can do with it, platform it and position it. So I don�t want to produce regional films or an English language film,� he said on the sidelines of NFDC�s Film Bazaar.Many of his Bollywood colleagues including Akshay Kumar, Riteish Deshmukh, Ajay Devgn and Salman Khan have put their weight behind regional cinema.�I would not want to produce a Marathi, Bengali, Tamil and Telugu film because I don�t have to show a balance-sheet every quarter. What I don�t understand I can�t do. I don�t understand the ethos of Marathi cinema so how I can put my money and expect a return. I don�t know the demand of the audience,� he said.Having born and brought up in a Punjabi family, he even denied to produce a Punjabi film because he feels he is not in the movie making business just to earn money. �I am a Punjabi and it doesn�t mean I know the ethos of Punjabi cinema. I know that their cinema is doing phenomenally good. �I know they have produced their largest hit in an animation film and who would know that a film like �Char Sahibzaade� will become the biggest Punjabi success beating �Jatt and Juliet�.�I am aware and I am completely in know how which film is doing what, but I would not understand what to do. I am not in the movies to earn money. I am here to make films which I understand,� he said. (PTI)