Godrej unveils green inverter AC

Excelsior CorrespondentJAMMU, Mar 7: Godrej Appliances, one of India�s leading players in the Home Appliances industry, today launched the nation�s most power saving green inverter air conditioner with 5.8 ISEER under its premium sub-brand NXW.With this ISEER rating, Godrej NXW Inverter AC doesn�t merely meet the 5-star requirements of the current BEE energy rating norms, it also complies with the 5-star requirements of the proposed BEE energy table of 2019.The Godrej NXW Inverter AC comes with a unique Green Inverter Technology. This clever combination of Inverter Technology and the Green Balance Technology helps in achieving the highest energy efficiency in most eco-friendly way using the world�s greenest refrigerant R290 which has zero Ozone Depletion Potential and minimum Global Warming Potential.Strengthening its NXW range of ACS, this will be among Godrej Appliances� super premium offerings. It also broadens the NXW brand�s range of products, with Godrej having launched super-premium refrigerators and AC under the banner earlier.After having doubled their investment in the brand as compared to last year, Godrej Appliances plans to strengthen its position further and capture a market share of 20% in the 5-star and inverter AC segment by the year 2018, with this launch.Commenting on the launch, Kamal Nandi, Business Head and EVP � Godrej Appliances, said, �True to the promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative and relevant technology that makes their lives brighter. We�re creating a culture of strategic and innovative thinking across the organization and coming up with thoughtful innovations. The new Godrej NXW AC is a leap in that direction�.�We realized that our communication needs to highlight how our innovation is truly differentiated in the category because it is thought through, with an insight and a meaning. So that we can confidently say for our innovations- �Soch ke banaya hai�.�Anup Bhargava, Product Group Head- Air Conditioners, Godrej Appliances, commented on the launch saying, �This AC has been specially designed to suit the Indian climatic conditions while delivering high efficiency - and therefore comes packed with advanced technology and features such as 3X BLDC Motor Technology; Gold Nano coating for increasing the life of the condenser; ECO mode for 25% more power saving, Intelligent Air Throw as well as User defined Air Throw along with many other features which deliver comfortable cooling.�