Actor Neil supports Think Blue Initiatives

MUMBAI, Apr 28: Volkswagen, Europe�s leading car manufacturer,has announced that its brand ambassador, actor Neil Nitin Mukesh will be supporting its Think Blue Initiatives in India for next� one-year.Think Blue is Environmental protection and has a long history at Volkswagen and this tradition has been upheld and it has formed a solid foundation that has been crucial in the development of �Think Blue.� strategy.Speaking at the event last night, Lutz Kothe-Head of Marketing & PR, Volkswagen Passenger Cars, Volkeswagenen Group Sales India Pvt.Ltd, said �we realized Neil is extremely forthcoming about his support towards such campaigns besides his love for the latestin automotive technologies which was a perfect fit with the Brand�s philosophy. We are really excited to have his support for our Think Blue campaign in India�.�It is an honour and privilege to be associated with Volkswagen and its Think Blue. Campaign. I really look forward to doing my bit for a blue planet, Neil said.The Think Blue has three main pillars: environmentally friendly solutions and products, individual behavior and environment-related initiatives that goes beyond products and technologies. Volkswagen intends to adopt Think Blue.� (UNI)