Excelsior Correspondent
JAMMU, July 26: Indian Oil Corporation (IOC) has ranked the third strongest brand in the country in a recent brand survey by Brand Finance.
Basing its performance on parameters such as Marketing Investment, Stakeholder Equity and Business Performance, Indian Oil has been assigned a brand strength Index (BSI) score of 84.6 out of 100 making it the strongest oil and gas brand in the country. Indian Oil registered a huge improvement as compared to its previous score of 77.2 out of 100 in the survey last year.
Brand strength is the efficacy of a brand’s performance on intangible measures and showcases the relative strength of brands based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. Alongside revenues forecasts, brand strength is a crucial drive of brand value.
The annual report on Indian brands was published by a London -based independent branded business valuation and strategy consultant, Brand Finance. Every year, Brand Finance values 5,000 of the World’s biggest brands. The 100 most valuable Indian brands are included in the `Brand Finance India 100 -2019 ranking.
With a 33,000 plus work force extensive refining, distribution and marketing infrastructure and advanced R&D facilities, Indian Oil plays a significant role in fuelling the socio-economic development of the country.
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