Excelsior Correspondent
JAMMU, Apr 12: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter since inception today launched the 3rd phase of the innovative digital marketing campaign ‘HyBUY’ for ‘Hyundai XCENT’.
This month-long campaign from April 10th to May 10th will engage Hyundai customers through a unique social media buying experience and in the process offering benefits over and above the prevailing market offer.
Hyundai is a modern premium brand and keeping in line with Hyundai brand’s key vision of being “Lifetime Partners in Automobile and Beyond”, HyBUY adds brilliant moments to customers unique online buying experience.
Commenting on the campaign, Puneet Anand, Senior General Manager and Group Head, Marketing, HMIL said, “Our first ever HyBUY initiative, launched in 2017 has set a benchmark in digital marketing and redefined customer engagement by benefitting them through their social media network. We received an overwhelming response from customers with over 19 lakh HyBUY site visits with 6.25 Lakh people reached out through HyBUY shares on Facebook. Follow-ing the success, we are extremely enthusiastic about launching the 3rd phase of HyBUY for stylish family sedan–Hyundai XCENT.”
“At Hyundai, innovation is key element for driving customer engagements and through HyBUY we are giving ‘Power to the People’ by promoting co-buying experience and leverage on the strength of online network. The first 250 XCENT buyers will receive attractive benefits over and above the market offer”, he added.
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