Hero MotoCorp unveils initiative to deliver bikes, scooters at customer doorstep

NEW DELHI: The country’s largest two wheeler maker Hero MotoCorp plans to deliver two-wheelers to its customers at their doorstep, at a nominal charge.

The company has already initiated the service in three cities — Mumbai, Bengaluru and Noida — and now plans to expand this programme in 25 cities over the next few months in a phased manner.

“We continuously invest in developing innovative processes and business models to ensure our customers get the best in class experience. Our new initiative will raise the bar for customer experience in the two-wheeler category,” Hero MotoCorp Head of Sales, Aftersales & Parts Business Sanjay Bhan said.

As the youth of today increasingly look for value-added services in every purchase that they make, brands have to step-up their strategic thinking to stay ahead of the curve in a rapidly evolving market environment, he added. (AGENCIES)