Excelsior Correspondent
JAMMU, Feb 13: Ford India, perceived as the high maintenance auto brand is only a bygone chapter of history. And, to provide the first-hand experience of this transition, Ford India organized a visit at its Technical Training Center in Manesar.
Embarking on the next phase of growth, Ford is focusing on creating a differentiated experience for its customers, rooted in trust, transparency, and attentiveness.
Ford has introduced Service Price Promise via the service price and parts price calculator on its website to ensure total transparency. The price promise allows the customer to know the cost of periodic maintenance or parts even before booking the service at a Ford dealership. Ford Service Price Promise joins a whole host of features and services launched by Ford to ensure customer convenience, accessibility and affordability.
The ‘Sub Assembly Levels for Repairs’ enables a substantial saving in the overall ownership costs by breaking up an auto part into sub-components. Ford’s latest offering Figo Aspire offers unparalleled ownership experience with close to 850 parts available under sub-assembly.
According to the independent survey of parts pricing, Ford has been rated among the most affordable against a formidable set of competitors.
All Ford Assured cars are refurbished in state-of-the-art workshops of Ford Assured dealers and offered with flexible warranty options of 20,000 km / 1year on Ford cars as well as select non-Ford vehicles.
Ford has been paying great attention to it’s customer needs, which includes 24X7 Roadside Assistance or Customer Care, 24x7x365. Free pick up and drop service to ensure a hassle-free experience for customers. Also, industry best response time through dedicated Twitter handle @FordIndiaHelp and a 24-hour query resolution time ensure in being attentive to customer needs.
Ford India currently oversees a network of 376 sales and service facilities in 209 cities across the country.
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