DTH players violating new norms to face strict action: TRAI chief

NEW DELHI: Telecom regulator TRAI on Monday warned of strict action against those cable TV and DTH players who are found violating its new tariff order and regulatory regime.

The watchdog also promised to shortly begin “audit” of subscriber management and other IT systems of errant operators.

TRAI Chairman R S Sharma said consumer choice and consumer interest are “non negotiable” and “cannot be compromised” and that companies not adhering to rules will have to face the consequences.

“We have received complaints about inconvenience to customers. These complaints relate to software and systems put in place by distributors not enabling true choice for consumers, which is the aim of the whole framework. If choice of channels is restricted…then basic intention seems to be to push packs and bouquets and push your own agenda. That is not the spirit of the regulatory framework,” Sharma told PTI.

It is okay for consumers to choose packs or bouquets but the choice for TV viewing has to remain with customers, and they should be “enabled” to do so, he said.

“If you disable consumers from exercising their choice then it is a true violation of the framework. We have taken these things seriously, and we have issued show cause notices to a number of distributors,” the TRAI chief said. (AGENCIES)